Most club websites are losing quietly.

We audited every member club's website in one London borough: thirteen tennis clubs, scored across seven dimensions, from design and mobile speed to how often AI assistants recommend them.

0 of 13scored green on design. Not one.

12 of 13fail Google's mobile speed bar, with load times up to 15 seconds on a phone.

16 monthsthe age of one "current" membership offer still promoted as live.

Noneappear in London-wide search results. Some never appear in AI answers at all.

The pattern behind it: committees check the website on a desktop every few years, while prospective members meet it on a phone, through Google, or through an AI assistant, every day.

We keep score, every week.

Our club web index re-scores club websites weekly across seven dimensions: design, content freshness, speed, joining experience, trust, local search, and AI visibility. It's how we know what's actually broken before we design anything, and how our clients see their scores climb after launch, week by week, against the clubs around them.

Your club's scorecard is free. It shows where you stand on every dimension, what you're missing, and what we'd fix first. No obligation, and we'll never publish your scores.

See it before you decide anything.

We will design and build a real page for your club and send you the link. Not a mockup, not a template with your logo dropped in. An actual page you can open on your phone and show the committee. It costs nothing and you are under no obligation afterwards.

Talk it through with us

Half an hour on a call. We ask what the club is for, who you are trying to reach and what is not working now. You get the best example page this way, because we are designing for a brief rather than guessing at one.

Book the 30 minute call

Or just send us what you have

No call needed. Send your brand guidelines, your logo, your colours, or simply a link to your current website. We will work the branding out from that and build the example anyway. Have a look first, and talk to us only if you like it.

Send us your brand

Either route ends the same way: a real page, built for your club, at no cost. The call gets you a sharper result. Sending what you have gets you something to look at without giving up an evening.

Honest pricing, premium work.

Two ways to build, because a two page site and a site designed from scratch are not the same job and should not cost the same. Build your package below and see the whole cost before you talk to us.

1 Choose your build

Essentialfrom £1,450Built for you, not from scratch.Your colours, your photos, your words, on a layout we have proven across dozens of sites. Two to three pages that do the whole job: who you are, what you offer, how to reach you.

Mobile-first, and fast on a phone
Joining page built to convert
Search and AI ready from day one
Live in weeks

Not included at this tier

Original art direction
Custom illustration or motion
Photography direction

Signaturefrom £3,995Designed from a blank page.We start with you, not a layout. Original art direction, visuals made for you, and motion that earns its place. The kind of site a first-time visitor trusts before they read a word.

Original art direction, made for you
Custom visuals and considered motion
Photography direction and image treatment
Everything in Essential

2 Add what you need

Optional. Add any, or none.

Teams, fixtures & results£450League tables, fixture lists and results your captains can keep current themselves.Events calendar & news£300Socials, tournaments and club news, in one place members actually check.Club shop£600Kit, guest passes and event tickets, paid for online.Members' hub£750A members-only area for documents, minutes and contact lists.Booking integration£400Your existing court booking system wired in, so members never hunt for it.

3 Choose how it is looked after

Each level includes everything in the one before it.

Looked after£45/moKept fresh£145/moAlways current£295/mo

One round of updates, every month.

Send us the news, the new price list, the photos from last week. We write it up and publish it. One round per calendar month, so nothing sits stale for months.

Everything in Looked after
One content update round each month
We write it and we publish it
Fresh content is what search and AI reward

from £3,995 one-off, then £145/month

Book your branding call

Your package comes with the call so we can build you a free example page first. No cost, no commitment. Would rather not book a call? Send us your brand instead and we will build it from that.

How it works.

Tell us about the club. Half an hour on a call, or an email with your brand guidelines or your current website. Whichever suits the committee. This is the only thing we need from you to start.
We build your example page. A real page, designed for your club, sent to you as a link you can open and share. Free, and yours to walk away from.
You decide, then we build the rest. If the example is right, we finish the site around it, move your content over, and put it live in weeks. Nothing is charged before this point.
We keep it current. On a care plan the site stays fast, safe and up to date, from hosting alone to a publishing desk any committee member can use.

Want to know where you stand before any of that? Ask for the free scorecard instead. It is a smaller ask and there is no example page at the end of it.

Built by club people.

Freewave is the studio behind Courting, the app that runs social tennis at clubs. We spend our weeks inside club life: how members join, how socials fill, how committees actually work. That's the knowledge your website gets built with.

We build AI-native and finish by hand. Every site that leaves the studio is reviewed by a human, tested on real phones, and held to the standard we'd expect as club members ourselves.

Club websites that win you members.