Most club websites are losing quietly.

We audited every member club's website in one London borough: thirteen clubs, scored across seven dimensions, from design and mobile speed to how often AI assistants recommend them.

0 of 13scored green on design. Not one.

12 of 13fail Google's mobile speed bar, with load times up to 15 seconds on a phone.

16 monthsthe age of one "current" membership offer still promoted as live.

Noneappear in London-wide search results. Some never appear in AI answers at all.

The pattern behind it: committees check the website on a desktop every few years, while prospective members meet it on a phone, through Google, or through an AI assistant, every day.

We keep score, every week.

Our club web index re-scores club websites weekly across seven dimensions: design, content freshness, speed, joining experience, trust, local search, and AI visibility. It's how we know what's actually broken before we design anything, and how our clients see their scores climb after launch, week by week, against the clubs around them.

Your club's scorecard is free. It shows where you stand on every dimension, what you're missing, and what we'd fix first. No obligation, and we'll never publish your scores.

Get your club's scorecard

Honest pricing, premium work.

Clear packages, no surprises. Every build is designed for your club, shown to you as a walkthrough before you commit a penny to it.

The club site

from £1,450

Two to three pages that do the whole job: who you are, how to join, how to reach you. Designed for your club, built fast, launched in weeks.

Bespoke design, mobile-first
Membership & joining page that converts
Search & AI-ready from day one

Modules

from £300 each

Bolt on what your club needs, when it needs it. Each module is designed to match your site, not stapled to it.

Teams, fixtures & results
Events calendar & news
Club shop
Members' hub
Booking integration

Care plans

from £45/month

Hosting, security, and updates handled. Step up to the content plan (from £125/month) and we keep the site itself fresh: events, results, news, photos, every month.

Hosting & care included
Monthly content updates on the content plan
Fresh content is what search and AI reward

How it works.

Scorecard. We audit your current site and show you exactly where it stands, dimension by dimension.
Walkthrough. We design your new site and talk you through it in a short video. You see it before you spend anything on the build.
Build & launch. Designed, built, and live in weeks, with your content moved over and your scores re-run to prove the difference.
Keep climbing. On a care plan, your site stays fast, secure, and fresh, and your index scores show it, week after week.

Built by club people.

Freewave is the studio behind Courting, the app that runs social tennis at clubs. We spend our weeks inside club life: how members join, how socials fill, how committees actually work. That's the knowledge your website gets built with.

We build AI-native and finish by hand. Every site that leaves the studio is reviewed by a human, tested on real phones, and held to the standard we'd expect as club members ourselves.

Club websites that win you members.